AMY

On Tuesday I saw the Kaiser Chiefs play live at the Burberry flagship on Regents Street, in one of their ‘Live at 121’ gigs.

I didn’t even feel like I was in a store, it felt like a real gig venue with their huge screen creating an incredible backdrop for the band. As you would imagine, Burberry were the perfect hosts, topping up our champagne glasses every few minutes throughout the night. 

My favourite part was probably when silver confetti exploded from the ceiling over the entire room; naturally it was scented with what I can only imagine was Burberry perfume. The confetti was shaped like some sort of a perfume bottle, as was the stamp we received on entry - I sense a little subliminal marketing for a new fragrance launch…

A couple of weeks ago I launched Amanda Wakeley’s first ever dedicated social media campaign, called ‘On The Bed’. 

Based on the ritual that almost every woman takes part in when planning a special outfit, the lifestyle of an Amanda Wakeley girl and how she really wears her Amanda Wakeley clothes is visualised, with more instalments of different occasions and situations to come in the following weeks.

Customers and and fans are encouraged to share their ‘On The Bed’ looks with us too, using the #onthebedwithAW hashtag. No doubt I’ll be posting a fair few of my own from time to time, like the one below! 

Had a bit of a domain re-shuffle, and worka-shopa-holic is now amysillince.com!

Obsession with work and shopping still applies, as also stated on Twitter, which changed to @asillince yesterday too.

Mid-season resolution: post about work and shopping more.

Also, I vow that this Tumblr won’t just be a feed of my Instagram pictures.

For the last couple of months I’ve been working on a new concept for the Amanda Wakeley Tumblr. It never really had a purpose before (aside from to boost SEO, which didn’t work because there was no strategy… and the vicious circle went on) and I’m not a fan of posting content just for the sake of it. 

The need to do something about it came at the same time as we decided that the stores needed more of an online presence… it took walking to the Kings Road and back on my lunch put two and two together, and here we are! 

Tumblr is now a place for the stores to post vital information about the cities they’re located in, giving our customers advice and ideas of things to do when they come to visit. We created a left nav with an option to filter the posts by city and now it really feels like a blog that’s worth a look, rather that an extension of the same images and content that we post everywhere else online.